Thu 15th Jun 2017
6:00pm - 8:00pm
The Hornbeam Café
Mind your Brand Strategy
How to build a brand identity for conscious businesses that matters – by the Mintminds
Marlene from The Mintminds is offering this amazing brand strategy workshop to Hornbeam friends, visitors and neighbours…
From Research & Analysis to writing down your brand’s vision statement, find out what you need to do in order to build a brand that speaks from your heart to the hearts of those whom you wish to reach.
Do you have a conscious, social, environmental or spiritual product/service? Is your project born in the heart and guided by a bigger purpose? Do you believe in what you do and in making a positive change in the world? AND… are words such as “brand”, “target groups”, “research” and “strategy” all those that you’ve either never heard of or ones that give you a headache? Good news: if you’ve said yes to any one of these questions, then you’ve come to the right place – this is definitely a talk that you should hear.
This skill sharing session is all about Brand Strategy and how to create one that is effective for your heart project. It’ll start with a comprehensive definition of what Brand Strategy actually is, it’s essential role in the success of your business, and an explanation of one of the many brand constructs that will aid you in building a consistent brand that you, and others, will love. You will learn how to generate research that suits the dimension of your business; how to use that research process as a tool for customer loyalty; and how to deduce useful insights regarding your target group, current trends, and your brand’s most unique characteristics.
The following topics will be discussed and hopefully we will have time for some practical exercises, allowing us to apply your newly gained knowledge of Brand Strategy to real-world situations.
- What is a brand?
- Where do I start?
- How to do Research & Analysis
- Find out who your target group is and what they genuinely desire
- Discover trending movements related to your brand’s specific topic
- Deduce what your brand is doing best
- Developing your brand identity
- What is a vision and what is a mission, and how to write engaging statements for each
- What are “business strategies”, “objectives” and “tactics”
- How to write a captivating product offer
A message from Marlene: “I am very happy about this opportunity and stoked to be speaking at the Hornbeam Cafe. This is a free event and open for donations which will all go to this awesome community café to support its growth. There are limited spaces so please get your tickets here.”